Overall, Apple's 20W USB-C charger shipments in 2023 are anticipated to see a significant 30–40% year-on-year growth, amounting to 230–240 million units, thanks to the strong replacement demand. Pressure to comply with new regulations implemented in Europe reportedly hastened the company's decision to switch to USB-C for iPhones, however despite its initial reluctance to make the change in 2023, Apple stands to profit enormously from the switch.Īccording to Apple analyst Ming-Chi Kuo, Apple in March significantly increased the total shipment forecast of its 20W USB-C charger by approximately 120% for the third quarter of this year, and set 20W USB-C charger shipments at about 70 million units for the fourth quarter. Employees will therefore direct customers to the in-store availability of Apple USB-C power adapters and additional Apple-certified USB-C cables to meet the need for multiple charging locations.Īpple has used its proprietary Lightning port on iPhone models for over 10 years, but in recent years Apple's Macs and iPads have all transitioned to the more common USB-C charging standard. When customers purchase a new iPhone 15 model, Apple staff will be trained to caution that while a USB-C to USB-C cable is included in the box, a USB-C charger is not.
#APPLE EARPODS WITH LIGHTNING CONNECTOR AFTER TAX SERIES#
With Apple's iPhone 15 series launch potentially now just two weeks away, Apple retail employees are reportedly being drilled to emphasize to customers at the point of sale that the switch to USB-C means the new devices cannot be charged with existing Lightning charging cables that they may already own.
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